The Birth of TrainMasters TV, part 3
In part 2, my Wheels on Steel TV show idea got shelved by the TV network. Now what?
For many months, nothing happened. Then one day a conversation about the growth of the internet got me thinking: If I can't get a broadcaster to pay me a modest $25,000 per episode for a show about trains, maybe I can get 25,000 people to each give me a buck?
Bang! That was the answer.
As it turns out, this is where the world of TV and film is headed. It shouldn't be surprising that cable networks are losing audiences to services like Hulu and Netflix at an alarming rate. Why would cable viewers continue to pay $70-and-up every month for channels that they never watch when they can pick and choose what they want for a lot less?
All I needed to get into the world of internet TV would be an online presence - and an audience. The first part would be easy. Services like Vimeo offer premium accounts that are perfect for vidcasters. But getting the word out to potential viewers would be a bigger challenge that would involve a marketing team, and that would require time and a lot of advertising dollars.
There had to be a better way.
With the world of video broadcasting moving to internet vidcasting, my problem was how to reach an audience with my idea of producing a video show for railroad hobbyists.
That's where Model Railroad Hobbyist came in. With over 80,000 unique device views per month and growing at something like 40%+ year-over-year, MRH is the perfect portal for introducing railroad modelers to such a vidcast. So in early 2013 I whipped off an email to MRH publisher, Joe Fugate.
As it turned out, Joe had already been trying to figure out how to launch such a service for many months already, so my entrance was well timed. Luckily Joe and I have similar visions about what we want to achieve. We quickly determined what a TV show for railroad hobbyists might look like, how it would serve them, and what it would be called.
TrainMasters TV was born.
A lot of time and energy has been spent since then setting things up and getting the show into production: studio set-building, purchasing video equipment, creating animated graphics and theme music, archiving vintage footage, the list goes on and on.
But with the pre-production completed, the real fun begins. Whether I'm on the road shooting layouts and documentary segments, or in the studio recording clinics with other modellers, it's going to be fun. I hope you enjoy it just as much.
Right from the start of this project I've been given nothing but green lights from The Universe, which makes me believe that TrainMasters is the right project at the right time (It's tempting to say I think I'm on the right track, but that would just be way too corny).
I'm glad to have you all here to share this wonderful thing with me!
Executive Producer/Editor, TrainMasters TV